Acrobat - View as HTML The Radio Ad Effectiveness Lab's New Engagement Study. Jeff Haley, Rixon Cheryl President & Wizards of the Coast Radio Advertising CEO, Mary Bureau; EVPMarketing, Bennett, Advertising Radio . Head of Committee Research RAEL (Radio Advertising Effectiveness for

Laboratory). Member of the Board of Trustees of The Campbell Collaboration.. T he Radio Advertising Effectiveness Lab, an industry-funded research effort, last week released a major study that empirically confirmed what radio. RAB's Radio

Advertising Effectiveness Lab made its first public presentation of results from its new study, Emotions and the Power of Radio.. Clear Channel hired